U R WHAT'S GOOD'S MISSION IS TO HUMANIZE THE MARKETPLACE

through visual storytelling, creative communication & systemic problem solving.

What's good? Our Story.

Our founder ~Sam~ studied as a Sociologist and after graduation, was craving a way to combine many of her passions and skills, as well as continue to get to explore and learn about what other great brains were up to. A photographer for over a decade with an interest in community ecology through an economic and social lens, she had a vision... and What's Good was born.

the goal

is to find ways to provide businesses the opportunity to authentically showcase their passions & creations in such a way that allows consumers to meaningfully connect with their offerings, their stories, & change their economics habits through education & empowerment. We do this primarily through photography, photojournalism, & consultations.

we have worked with over 500 businesses

in 40 diverse industries

Our growing team is passionate about producing communicative content, is dedicated to empowering entrepreneurs & consumers simultaneously, & is inspired by every opportunity we get to create + collaborate.

Meet the team

p u b l i c a t i o n s

Our team is deeply passionate about creating content that authentically and artistically captures the human experience. Here are some of the publications we have had the pleasure of being a part of that really get back to that core love of ours for problem solving, innovating, & communicating an understanding thru our own art form.